Qcells Unveils New Brand Identity

In line with its ultimate goal to become a complete clean energy solutions provider, Qcells is introducing a new brand identity through a new logo, core values, mission and slogan.

[Irvine, United States, April 6, 2022] Long recognized as a prominent global solar panel manufacturer, Qcells is this week launching a new brand identity internationally, driven by its commitment to becoming a complete clean energy solutions provider.

Qcells revealed its new logo and brand platform that consists of core values, a mission statement and slogan. Qcells’ unveiling of the new brand identity is the showpiece of the company’s recent efforts to expand its business portfolio throughout solar cells & modules and energy storage systems, as well as solar power plants and energy distribution. The new brand also underscores Qcells’ continued market leadership in the United States, including the retention of its No.1 market share in the residential and commercial PV segments and leadership in the utility space.

New Brand Identity

Qcells’ new brand identity reflects both its vision as a clean energy provider, and the roadmap to business diversification. The logo’s color gradation shift from green to blue visualizes Qcells’ fundamental approach to generate clean energy, inspired by nature. It consists of different-sized rectangular shapes, forming a grid pattern to symbolize the company’s expanding value chain in varying business sectors and ever-growing commitment to sustainability.

Core Values, Mission and Slogan

Qcell’s new core values are as follows: Trailblazer, Stewardship and Paragon. These values are what Qcells aspires to stand for, as the clean energy era’s leading company with environmental and social responsibilities, determined to provide best-in-class products and services.

Qcells’ new mission statement, “We aim for a greener tomorrow with completely clean energy solutions,” and aspirational slogan, “Completely Clean Energy,” uphold the brand’s ambition to build a sustainable future for the next generations to come.

New Brand Identity Roll-Out Plan

Upon the announcement of the brand renewal, Qcells plans to apply the new brand identity to all its properties, from facilities, products and packaging to the official website, social media and sports marketing campaigns, within the first half of 2022. New products that the company is scheduled to release henceforth will promote a new look as well.

Qcells looks to make its offline showcase of the new brand at upcoming events. The International Green Energy Expo in Daegu, Korea, in April, followed by The Smarter E Europe exhibition in Munich, Germany in May will serve as the new brand’s debut venues to the public. The new brand’s look and feel will also be on display at RE+ (formerly SPI, ESI & Smart Energy Week) in Anaheim, California in September.

Qcells CEO Justin Lee said: “As Qcells has become a global leader in the industry during decades of growth, it is time to reform the brand so that it embraces the company’s expanding vision and scope of business.”

“With leadership and responsibility, Qcells will continue to provide industry-leading products and services, and establish itself as a brand that pursues completely clean energy,” Mr. Lee added.

About Qcells

Qcells is one of the world’s leading clean energy companies, recognized for its established reputation as a manufacturer of high-performance, high-quality solar cells and modules, portfolio of intelligent storage systems, and growing international pipeline of large-scale renewable energy projects. Qcells also provides renewable electricity retail services and packages to end customers the world over. The company is headquartered in Seoul, South Korea (Global Executive HQ), Thalheim, Germany (Technology & Innovation HQ) and San Francisco, USA (Energy Storage/Inverter & Software HQ) with its diverse international manufacturing facilities in the U.S., Malaysia, China, and South Korea. Qcells strives to offer Completely Clean Energy through the full spectrum of photovoltaic products, storage solutions, renewable electricity contracting and large-scale solar power plants. Through its growing global business network spanning Europe, North America, Asia, South America, Africa and the Middle East, Qcells provides excellent services and long-term partnerships to its customers in the utility, commercial, governmental and residential markets. For more information, visit: www.qcells.com/us.

Safe-Harbor Statement

This press release contains forward-looking statements. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the quotations from management in this press release and Q CELLS’ operations and business outlook, contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed in or suggested by the forward-looking statements. Except as required by law, Q CELLS does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:

Q CELLS North America
E-mail: media@us.q-cells.com